Sheng Fung Jewelry is a well-known jewelry brand in Macau which has been established for more than 37 years.  It now has 8 direct selling stores in Macau. It has the company mission with three principles among the industry players: unified gold price, fineness of the jewelry and with proven certification. It is also the first jewelry retailer in Macau to provide certificate for each jewelry product. The brand has been awarded by the Consumer Council for many years with the honor of "Honesty Store" or "A-Level Honesty Store", which providing a variety of high-quality gold jewelry to the general public.