Onitsuka Tiger was founded in 1949 and
was originated from Kihachiro Onitsuka, with the mission of improving the
health of the youngsters through sports. Since then, the lines showing on the
logo design of the Onitsuka Tiger has been signified to represent high quality.
Today, its branding has shown the spirit of the traditional Japanese
craftsmanship perfectly matching with the modern fashion. From the contemporary
classical design to the new design series nowadays, the brand has been collaborating
with various artists and cultural gurus to instill the Japanese spirits into
every design collection, which applied across the shoes, the apparel and even
the accessories.